Yes, it would be unfair for a good God to send valuable/good/worthy people to Hell, and it would be unfair and inconsistent for an evil god to send bad/wicked/unworthy people to Heaven. Either scenario would throw logic to the wayside and commit the very basic logical fallacy of calling evil, good, and good, evil. Straight out, people commit this fallacy every day.
I sought to figure out today what it would look like for someone of the belief that all people have worth and are good to come across God's description of sinners in the Old Testament. I found Bible verses that actually call people worthless. (Need to read that one again?)
Now therefore give up the men, the worthless fellows in Gibeah, that we may put them to death and purge evil from Israel.” But the Benjaminites would not listen to the voice of their brothers, the people of Israel.
1 Samuel 2:12
[ Eli's Worthless Sons ] Now the sons of Eli were worthless men. They did not know the LORD.
1 Samuel 25:25
Let not my lord regard this worthless fellow, Nabal, for as his name is, so is he. Nabal is his name, and folly is with him. But I your servant did not see the young men of my lord, whom you sent.
1 Samuel 30:22
Then all the wicked and worthless fellows among the men who had gone with David said, “Because they did not go with us, we will not give them any of the spoil that we have recovered, except that each man may lead away his wife and children, and depart.”
2 Samuel 23:6
But worthless men are all like thorns that are thrown away, for they cannot be taken with the hand;
1 Kings 21:10
And set two worthless men opposite him, and let them bring a charge against him, saying, ‘You have cursed God and the king.’ Then take him out and stone him to death.”
For he knows worthless men; when he sees iniquity, will he not consider it?
Now, I have no problem telling someone that without repenting of their sin and believing in Jesus they are worthless, because it's true. I'm not interested in giving people a sense of false hope. The rebuke that follows this is, "it doesn't sound loving and kind at all." That's the issue people have with it. In fact, such a message sounds downright evil to many. But what is the good news, anyway? "You are worth a lot so God will give you more worthiness?" No. The good news is that "6 For while we were still weak, at the right time Christ died for the ungodly. 7 For one will scarcely die for a righteous person—though perhaps for a good person one would dare even to die— 8 but God shows his love for us in that while we were still sinners, Christ died for us. 9 Since, therefore, we have now been justified by his blood, much more shall we be saved by him from the wrath of God. 10 For if while we were enemies we were reconciled to God by the death of his Son, much more, now that we are reconciled, shall we be saved byhis life. 11 More than that, we also rejoice in God through our Lord Jesus Christ, through whom we have now received reconciliation." (Romans 5:7-11) The unrighteous have no righteous merit at all.
Granted, knowing this does not change our charge to love others as Christ loved us (John 13:34-35, 1 John 4:19), nor does it change our command to preach the gospel (Matt. 28:19-20). There simply is no reason to place value on every single person when Scripture clearly states that there were and are worthless individuals.
I am not saying that a person cannot have worth if they are at first worthless and then God saves them. This is about worthlessness before God, and not simply before society. But consider again that if a person doesn't repent of a sin and sits in the Church week after week, after rebukes three times, we are commanded to put them out of the Church. They are of no worth (and are not of us) in the Church, or they'd remain. (I think I'm being pretty consistent in what I'm saying here.) We are all born creatures of wrath because of Adam's sin (Rom. 3:23, Eph. 2:3), even having been made in God's image, and until God saves any of us, we are born just to live and go to hell (Rom. 9), which still brings God glory in the end because it proves He is who He says He is. God gives a person their worth, their value, and their salvation. The issue is about who is worthy in God's eyes of being called worthy because of the worthiness that He of Himself gives to a person.